This divide is further widened because of the fact that the sole aim of a business is to make the most amount of profit. To do this, it is more efficient to focus on the majority, rather than the minority, as collectively, the majority forms a larger market. As a result, new technologies are more focused on younger generations when they are developed and released to the public, with little or no adaptations to assist older generations with the usage of them. An example of this is with smartphones. Older generations sometimes have issues in regards to navigation through software and using the hardware itself. A simple reason for this is because as they have aged, they start to feel their fingertips less, and so things such as navigating using a touch screen, or typing on touch screen keyboards where letters may be rather small, can become a rather difficult task which could pretty easily result in frustration. This inability to utilise technology which occurs amongst older generations creates a digital divide between old and young, because younger people have a wide selection of technologies which they can use, whereas older generations are limited as they may not be able to make newer technologies function well.